Růst. Growth. Tento, relativně nový obor, vznikl v dnes nejhodnotnějších tech firmách současnosti jako Facebook, Uber, AirBnB, Slack atd. Právě i díky tzv. growth týmům tyto firmy získaly miliony uživatelů a zákazníků v rekordně krátké době. Growth spojuje čtyři tradiční oddělení tech firem. O jaké se jedná? …

V Rohlíku posilujeme produktové oddělení, které má na starosti rozvoj webu + appky. A chceme, aby nově zaštiťovali i klíčové projekty. Proč chceš do Rohlíku, co obnáší role Product Ownera a kdo budou tví nejbližší kolegové? To vše níže. Proč chceš do Rohlíku? Vytváříme službu, která se pro desetitisíce rodin stala nepostradatelným členem jejich…

Oficiální popis pozice najdeš na našem webu, ale možná by tě mohl zajímat i osobnější popis. Proč pracovat v Rohlíku? Co bys tam dělal? Kdo by byli tví nejbližší kolegové? Proč do Rohlíku? Vytváříme službu, která se pro desetitisíce rodin stala nepostradatelným členem jejich domácnosti. …

I’ve been working with Google Optimize nearly for a year now and I must say it is quite a robust tool which can be used for various A/B tests. Those are essentially the ways how you can modify an experiment variant in Google Optimize: Change text Reorder objects Modify HTML …

Essentially, there are three ways how you can implement Google Optimize to your website: Directly (when you use Google Tag Manager) Directly (when you do NOT use Google Tag Manager) Indirectly — served by Google Tag Manager. Regardless what method you choose, you can add Google Optimize only to pages…

One of the great things about Google Optimize (GO) is a native integration with Google Analytics (GA). Currently, Google Optimize allows you to set one (main) experiment objective and three additional objectives. You can choose from these objective types: System objectives: Transactions, Revenue, Page views, Bounces and Session Duration Google…

A systematic process for growing online businesses by using CRO techniques — There are many CRO checklists around (by Crazyegg, by MOZ, by Hubspot etc.). But most of them focus on specific tips like Keep your forms linear, Show product close-up videos, Enable out of stock notifications etc. Those tips are usually solid, and following them might improve your conversion rates. But…

In Avast, we wanted to improve our cross-sell campaign. We decided to pick few regions and do an experiment — to verify few concepts, and then use the gained insights for design/copy improvements. The campaign itself was targeted Avast users who already purchased a paid version of our antivirus. The…

One of the questions that I have been asked during my CRO trainings most often was “Can I do A/B testing at low traffic/conversion websites?” A/B testing is a methodology which is based on statistical formulas. And to have a trustworthy A/B test results you need big enough sample size. …